Bajaj Auto is gearing up to shake things up in the competitive 125cc motorcycle segment. During its recent earnings call, the company confirmed plans to introduce a brand-new model in this category. With strong demand and evolving customer preferences in the 125cc space, this move is clearly part of Bajaj’s larger strategy to grab a bigger piece of the pie.
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Strategy
Bajaj already has a decent foothold in the 125cc market. The Pulsar 125 serves as the entry-level option, while the NS125 sits at the premium end. But between these two, there’s a price difference of roughly Rs. 6,700 to Rs. 7,000. That’s enough room to fit another bike that could cater to riders looking for something a little more premium than the Pulsar 125 but not as sporty as the NS125.
Adding a new model could help Bajaj tap into more region-specific markets. These are areas where customer needs and preferences vary, and having a well-positioned product can really make a difference. Think of it as patching up a leak in a bucket—plugging the pricing gap could lead to better volumes and higher market share.
Lineup
As of now, Bajaj sells four motorcycles in the 125cc category. These cater to a broad range of buyers—from budget-conscious daily commuters to young riders wanting a sporty feel without going for higher engine capacities. Here’s how the current lineup stands:
| Model | Segment Level | Approx Price Range |
|---|---|---|
| Bajaj CT 125X | Basic Commuter | Entry-level |
| Bajaj Platina 125 | Comfort Focused | Mid-range |
| Pulsar 125 | Sporty Entry | Moderate |
| NS125 | Sporty Premium | Higher-end |
Clearly, there’s space between the Pulsar 125 and NS125 that’s still untapped.
Speculation
While Bajaj hasn’t officially revealed the design or branding of the new motorcycle, there’s some interesting speculation. Industry insiders believe that Bajaj could use the now-discontinued Pulsar P150’s frame and design cues. Reworking this into a 125cc platform could give birth to what might be called the Pulsar P125.
If this turns out to be true, it would be a smart move. The P150 had a well-balanced design—aggressive yet commuter-friendly. Shrinking that into a 125cc package could give customers a fresh-looking bike with proven appeal, all while staying within budget.
Segment
The 125cc segment has been a bright spot in India’s two-wheeler market. While the 100-110cc category has started to slow down, 125cc bikes continue to perform well. They offer a nice blend of performance, mileage, and affordability—ideal for daily riders who don’t want to compromise on looks or power.
That’s exactly why Bajaj is focusing its attention here. It’s not just about adding another model; it’s about understanding where the demand is going and making sure they’ve got the right options to meet it.
Outlook
With the confirmation now public, it’s only a matter of time before Bajaj makes the official launch announcement. Whether it revives the Pulsar P150 design or comes up with something entirely new, the upcoming 125cc bike will likely play a crucial role in Bajaj’s future market game plan.
If you’re someone watching the 125cc segment closely, this new launch could be a strong contender worth waiting for.
FAQs
Is Bajaj launching a new 125cc bike?
Yes, Bajaj has confirmed plans for a new 125cc motorcycle.
Where does it fit in Bajaj’s lineup?
It will likely sit between the Pulsar 125 and NS125.
Will it be a brand-new model?
It may use the design of the discontinued Pulsar P150.
Why is Bajaj focusing on 125cc bikes?
The 125cc segment is growing faster than 100-110cc.
When will the bike be launched?
The exact launch date hasn’t been revealed yet.
