TVS Motor Company is charging forward in the electric vehicle race, and all eyes are now on a new electric scooter that’s likely to carry the trusted Jupiter badge. After making waves with the iQube in different trims, TVS is now setting its sights on a wider audience. If you’re wondering what this upcoming EV could bring to the table, you’re in the right place.
Table of Contents
Strategy
TVS already has a foot in the electric scooter market with the iQube, priced between Rs 1 lakh to Rs 1.6 lakh (ex-showroom). It’s been doing reasonably well. On the premium side, there’s the TVS X, loaded with tech but priced at a steep Rs 2.5 lakh. However, that price tag means it’s not exactly flying off the shelves.
Enter the Jupiter EV — a more affordable, practical choice. TVS could be aiming this at everyday riders who want a reliable and budget-friendly electric two-wheeler. If priced under Rs 1.2 lakh, it could be the sweet spot for Indian buyers.
Platform
What makes this move smarter is that the Jupiter platform is already halfway there. Both the 110cc and 125cc models come with an underfloor fuel tank. Sounds boring? Not really — it frees up space under the seat for a bigger battery pack and generous storage.
This smart layout also means TVS won’t need a ground-up redesign. They can build the EV using an existing platform, cutting down development time and cost. It’s like giving an old recipe a modern twist — less effort, same great taste.
Design
While exact details are still under wraps, expect the Jupiter EV to look a lot like its petrol siblings. That’s actually a good thing. A familiar look means buyers don’t need time to “get used” to it. It will likely come with subtle electric cues — maybe a closed front grille, new decals, or an LED-lit charging port where the fuel cap used to be.
Familiarity breeds trust, and that’s exactly what TVS might be banking on.
Competition
Let’s talk rivals. Bajaj already has the Chetak EV, and Ola’s S1 range is grabbing headlines. But there’s a gap in the sub-Rs 1.2 lakh segment that hasn’t been fully captured yet. If TVS prices the Jupiter EV right, it could become a real threat to both.
Here’s a quick snapshot of the competition:
| Brand | Model | Price (Ex-showroom) | Range |
|---|---|---|---|
| TVS | iQube | Rs 1L – 1.6L | 100–145km |
| Ola | S1 X+ | Rs 1.09L | 100–120km |
| Bajaj | Chetak Urbane | Rs 1.15L | 113km |
| TVS | Jupiter EV* | Expected < Rs 1.2L | TBD |
*Estimated specs based on platform capability
Prospects
The market’s ripe, and TVS seems ready to pluck the fruit. The Jupiter brand already enjoys strong goodwill. Mix that with rising EV interest and government subsidies, and it’s a recipe for success.
If the company plays it right with the pricing and performance, the Jupiter EV might just become the new king of the urban electric segment. It’s not just about making another EV — it’s about making one people already feel comfortable buying.
There’s no official launch date yet, but signs suggest it’s coming sooner rather than later. Keep your eyes peeled — TVS may be gearing up to drop one of the most important electric scooters of the year.
FAQs
Will Jupiter EV be affordable?
Yes, it’s expected under Rs 1.2 lakh to target mainstream buyers.
Is Jupiter platform ready for EV?
Yes, it has an underfloor tank ideal for battery placement.
How will Jupiter EV compete with rivals?
By offering familiar design, good range, and competitive pricing.
When will Jupiter EV launch?
TVS hasn’t announced a date yet, but launch seems near.
What will be Jupiter EV’s range?
Exact range is unknown, but likely around 100+ km.
