BMW India is shaking things up in the luxury EV space with a bold new move. The German carmaker has announced a uniform all-inclusive ex-showroom price for its flagship electric sedan, the BMW i7 eDrive50. From now on, no matter where you live in India, the i7 will cost the same—Rs. 2.05 crore. Let’s cut into what this really means for buyers and the luxury EV market.
Table of Contents
Pricing
The biggest highlight is the all-inclusive ex-showroom price of Rs. 2.05 crore for the i7 eDrive50 variant. This pricing remains the same across every state in India, which is a first-of-its-kind initiative in the country’s luxury auto segment.
Traditionally, luxury car pricing could vary significantly based on state-level taxes and registration fees. But BMW is taking those concerns off the table. They’re covering the registration costs themselves, ensuring that buyers across India pay the same base price regardless of location.
However, it’s important to note that this price does not include Tax Collected at Source (TCS), insurance, or any local road taxes that could still apply depending on state regulations. So, while it simplifies things a lot, buyers still need to account for a few extras.
Benefits
So, what’s the benefit of this uniform pricing? Well, it makes buying a luxury electric vehicle much simpler. You don’t have to do state-by-state comparisons or worry about your location affecting how much you pay. This eliminates the “location penalty” that often came with buying high-end vehicles in states with higher registration charges.
And for a car like the i7, this matters. It’s a status symbol as much as it is a piece of cutting-edge tech. BMW wants its customers to focus on the car itself, not the paperwork and extra costs.
Vision
According to Vikram Pawah, President and CEO of BMW Group India, this move is part of a bigger vision. He explained that BMW sees electric mobility as more than just selling EVs—it’s about creating a complete, customer-centric ecosystem.
By making the i7 pricing uniform, BMW aims to encourage more people to make the switch to electric. It’s about building trust and simplifying the decision-making process. And for those interested in luxury EVs, this is a strong nudge in the right direction.
Here’s a quick breakdown:
| Variant | All-Inclusive Ex-Showroom Price |
|---|---|
| BMW i7 eDrive50 | Rs. 2.05 crore |
Note: Price excludes TCS, insurance, and local taxes.
Strategy
The i7 is a major player in BMW’s electric vehicle lineup. Known for its comfort, technology, and presence, it appeals to the top-tier of Indian buyers—corporate leaders, celebrities, and anyone who wants the absolute best in electric luxury.
This new pricing strategy only strengthens its appeal. With BMW absorbing registration charges, buyers get a more transparent, hassle-free experience. It’s a smart mix of premium branding and customer-first thinking.
Future
It’s clear that BMW wants to lead the luxury EV race in India. And moves like this give them a head start. With rivals like Mercedes-Benz and Audi also pushing electric models, simplifying the buying process could be the edge BMW needs.
Uniform pricing could even become the norm if other manufacturers follow suit. For now, though, BMW gets full credit for being the first to roll out something this bold in the Indian market.
FAQs
What is the price of BMW i7 eDrive50?
It is Rs. 2.05 crore ex-showroom, nationwide.
Does the price include registration charges?
Yes, BMW covers registration across all states.
Is insurance included in this price?
No, insurance is not included in the listed price.
What is excluded from the uniform price?
TCS, insurance, and local taxes are not included.
Why did BMW introduce uniform pricing?
To simplify buying and promote EV adoption.
