Apple hasn’t touched iPhone prices since 2020, but that streak could be coming to an end. A new report from The Wall Street Journal reveals that Apple is strongly considering a price hike for its upcoming iPhone 17 lineup.
And no—this time, it’s not officially about tariffs. With a September launch expected, here’s what’s fueling the possible bump.
Pricing
Let’s be honest—iPhones were never exactly budget-friendly. But Apple’s managed to hold its ground on pricing while other brands inched theirs upward. That might change with the iPhone 17. Insiders say a price increase is on the table, though nothing has been finalized just yet.
So, what’s driving it?
Design
A major reason could be a fresh new look. Apple’s reportedly giving the iPhone 17 a design overhaul—think thinner, lighter, and more futuristic. These redesigns usually come with hefty R&D and higher production costs, which gives Apple solid footing to justify charging more.
Apple tends to refresh its design every few years, and after the iPhone 15’s Pro models dipped into titanium, the iPhone 17 might be set to go even further.
Features
New design aside, it’s the features that could really seal the deal. While official details are still under wraps, leaks suggest under-display Face ID, camera upgrades, and even battery or display improvements could be on the horizon. Those don’t come cheap—and Apple may be preparing to offset that by adjusting the price.
That way, Apple frames the increase as a value move—not just a response to rising costs.
Tariffs
Now, let’s talk tariffs. Despite a 90-day freeze on new ones, Apple’s still dealing with existing import duties: a 20% smartphone tariff and another 10% added earlier this year. That’s 30% in total, which doesn’t exactly help the bottom line.
Still, Apple’s trying not to blame tariffs outright. Publicly citing politics could spark backlash from consumers and lawmakers alike. Internally, though, the company is feeling the pressure.
India
To get ahead of that pressure, Apple’s shifting gears. It’s ramping up iPhone production in India in a big way. Foxconn made 12 million iPhones there in 2024, and that figure could hit 30 million by 2025, according to The Economic Times.
Tim Cook even noted that most iPhones sold in the U.S. during the June quarter will come out of India—a move that could eventually help Apple cut costs and reduce its exposure to trade tensions.
Final Word
Apple hasn’t confirmed the price hike just yet, but signs point to it being more likely than not. With a revamped design, new tech, and ballooning manufacturing costs, a price increase might be tough to avoid. Whether fans accept it—or raise a fuss—we’ll find out come September.
FAQs
Is Apple increasing iPhone 17 prices?
Yes, but the final price hike isn’t confirmed yet.
What’s the reason for the price hike?
Mainly new design and features, not tariffs.
Will tariffs affect iPhone 17 pricing?
Yes, but Apple prefers not to cite tariffs publicly.
When will iPhone 17 launch?
Apple is expected to launch it in September 2025.
Where are new iPhones being made?
India is ramping up production to reduce reliance on China.
