In a big win for Jeep India, the newly launched Wrangler Willys Limited Edition has officially sold out just weeks after its price was announced. Only 30 units of this unique off-roader were available in the country, and all of them were quickly snapped up by eager enthusiasts. It’s not just a sales achievement; it’s also a reminder of how strong Jeep’s cult following remains in India.
So what made this edition so special, and why did it vanish from showrooms so fast? Let’s look.
Tribute
The Wrangler Willys Limited Edition is more than just a new paint job — it’s a nod to Jeep’s legendary roots. This version pays homage to the original 1941 Willys, the model that laid the foundation for everything the brand stands for today.
Jeep dressed this tribute in a custom ’41 Green color, immediately standing out with its military-inspired look. A special 1941 decal on the hood seals the theme, letting everyone know this SUV is more than just a modern vehicle — it’s a piece of Jeep history.
Features
Underneath its nostalgic styling, the Willys Edition is based on the rugged Rubicon variant. That means it’s already a beast when it comes to off-roading, but Jeep took it a step further with some extra features exclusive to this limited run.
Here’s what sets it apart:
- Powered side steps for easier cabin access
- Grab handles and floor mats designed for rugged use
- Front and rear dashcams for extra safety and adventure documentation
- Sunrider rooftop for that open-air Jeep experience
- A side ladder and roof carrier for added utility
These additions not only enhance practicality but also elevate the vehicle’s off-road personality.
Price
With all these upgrades and exclusivity, the Wrangler Willys Limited Edition was priced at Rs. 73.24 lakh (ex-showroom). For a niche off-roader with such historical value and limited availability, the price tag made sense to its intended audience.
In the world of high-end, adventure-ready vehicles, exclusivity matters. And with just 30 units available, owning one of these is like owning a collector’s item — rare, desirable, and highly personal.
Response
According to Jeep India, the response has been overwhelming. Kumar Priyesh, Business Head and Director – Automotive Brands, expressed gratitude, stating that the model’s quick sellout highlights the strong bond Jeep shares with its customers. He emphasized that Jeep owners value the brand’s heritage and seek authentic vehicles that blend legacy with modern-day adventure.
Clearly, the Willys Edition wasn’t just a marketing gimmick. It resonated deeply with Jeep lovers who saw it as a rare opportunity to own a piece of off-road history.
The success of the Wrangler Willys Limited Edition is a clear signal that Jeep’s legacy-driven models continue to strike a chord with Indian buyers. While only a few lucky customers got to bring one home, the buzz it created proves there’s plenty of appetite for limited-run, character-filled SUVs in the country.
If you missed out this time, don’t worry — knowing Jeep, more such special editions are probably already in the pipeline.
FAQs
How many Wrangler Willys units were sold?
All 30 units sold out shortly after launch.
What is the price of the Willys Edition?
The Wrangler Willys Limited Edition is priced at Rs. 73.24 lakh.
Is it based on a regular Wrangler?
Yes, it’s based on the Rubicon variant of the Wrangler.
What are the special features included?
It includes powered steps, dashcams, rooftop, and more.
What color is the Willys Edition?
It comes in a unique ’41 Green paint with a 1941 decal.
