Jeep India has pulled off something impressive yet again. Within just weeks of its launch, all 30 units of the exclusive Wrangler Willys Limited Edition have been sold out. For off-road enthusiasts and Jeep loyalists, this wasn’t just a new variant—it was a tribute to the brand’s rich history and adventurous spirit. Let’s cut into what made this limited edition such a hot seller.
Table of Contents
Inspiration
The Wrangler Willys Limited Edition pays homage to the original 1941 Willys, a vehicle that started it all for Jeep. From its rugged stance to the details on the hood, the model screams heritage. The exclusive ’41 Green paint job, paired with the distinctive 1941 decal on the hood, gives it a timeless military-inspired look that stands out in a sea of SUVs.
Jeep didn’t just stop at the paint and decals. This version is based on the capable Rubicon trim, which already carries a reputation for being one of the most trail-ready vehicles in the lineup. The Willys Limited Edition just adds more personality to it.
Features
When it comes to features, the Willys edition doesn’t hold back. In addition to everything that comes standard on the Rubicon, Jeep added several practical and aesthetic upgrades. For starters, there are powered side steps, making it easier to climb in and out of the high-riding SUV. Grab handles inside the cabin add to the utility, especially when you’re bouncing through rocky terrain.
Then there are all-weather floor mats, front and rear dashcams, and a bunch of useful add-ons like a Sunrider rooftop, a side-mounted ladder, and a roof carrier. These features not only enhance off-road functionality but also amplify the cool factor of the SUV.
Here’s a quick table outlining the key additions:
| Feature | Description |
|---|---|
| Paint & Decal | ‘41 Green with 1941 hood decal |
| Based On | Rubicon variant |
| Side Steps | Powered, dealer-fitted |
| Cabin Add-ons | Grab handles, floor mats |
| Tech Features | Front and rear dashcams |
| Roof Accessories | Sunrider top, side ladder, roof carrier |
| Price (Ex-showroom) | Rs. 73.24 lakh |
Exclusivity
Only 30 units of this special edition were offered for sale across India. With the limited number and high appeal, it’s no surprise they sold out so fast. Collectors, Jeep fans, and off-road aficionados were quick to snag this slice of history.
The combination of exclusivity and classic Jeep styling gave buyers the best of both worlds—modern tech in a shell that salutes a legendary past.
Customer Response
Jeep’s leadership was quick to acknowledge the overwhelming response. Kumar Priyesh, Business Head and Director – Automotive Brands, expressed heartfelt gratitude, highlighting how customer passion keeps driving the brand forward. The swift sell-out is proof that limited editions, when done right, really strike a chord.
This isn’t just another special edition—it’s a statement. A reminder that the Jeep Wrangler still holds a special place in the hearts of adventurers and purists alike.
FAQs
How many units of Willys Edition were sold?
All 30 units have been sold out in India.
What is the price of the Wrangler Willys?
It is priced at Rs. 73.24 lakh (ex-showroom).
What makes this edition unique?
Special paint, 1941 decal, and extra features.
Is it based on the Rubicon variant?
Yes, it’s built on the Wrangler Rubicon platform.
What accessories are included?
Includes dashcams, rooftop, ladder, and roof carrier.
