TVS Motor Company is shifting gears and entering the premium motorcycle space in a big way. The company has officially confirmed that it is working on a new lineup of 450cc motorcycles, with models set to be launched under the Apache brand as well as UK-based Norton Motorcycles. These new bikes will be built on BMW’s all-new 450cc engine platform, first seen in the upcoming F450 GS.
Platform
TVS Managing Director Sudarshan Venu recently confirmed that there will be shared technology and development across the TVS, BMW, and Norton brands. All of these motorcycles will be produced at TVS’s Hosur manufacturing plant in Tamil Nadu.
This strategic tie-up means TVS will not only leverage BMW’s 450cc platform for its Apache lineup but also extend it to revive Norton with brand-new motorcycles. That’s a smart way to cut development time while keeping the quality and performance in check.
Engine
The backbone of this new lineup is BMW’s 450cc engine, which will make its debut on the BMW F450 GS later this year. While detailed specs haven’t been revealed yet, the engine is expected to offer a strong balance of performance and refinement—something both Apache and Norton fans would appreciate.
By basing their motorcycles on this engine, TVS will benefit from proven BMW engineering, which already has a strong reputation in the performance bike segment. Expect quick revs, smooth gear shifts, and enough power to satisfy weekend warriors and city commuters alike.
Apache
One of the first models we can expect from this platform will fall under the popular Apache brand. Known for sporty and sharp-looking motorcycles, the Apache series has been a huge hit in the Indian market.
TVS will also soon launch the Apache RTX 300, which is built on a completely new platform. This platform will be the base for a range of upcoming bikes, including a SuperMoto version that could hit the roads next year. With these developments, TVS is clearly looking to give enthusiasts more choices in the premium space without losing the core Apache DNA.
Norton
The inclusion of Norton in this strategy is the most interesting part. While Norton is a legendary name in the UK and other global markets, brand awareness in India is still limited. How TVS plans to position and market Norton motorcycles in India remains to be seen.
That said, with modern technology, premium styling, and the backing of TVS manufacturing, Norton has the potential to carve out a niche among buyers looking for something exclusive and globally inspired.
Growth
For TVS, this marks a bold leap beyond the commuter and scooter market where it has already proven itself. With strong exports and domestic sales in the budget segment, the company is now aiming to grow its presence in the 300cc and above categories.
It’s a smart move, especially as young riders look to upgrade from 150cc or 200cc bikes to something with more power, better tech, and stronger brand appeal.
FAQs
Is TVS launching a 450cc bike?
Yes, TVS is working on 450cc models under Apache and Norton.
Which engine will the bikes use?
They will use BMW’s new 450cc engine platform.
Where will the bikes be made?
All production will happen at TVS’s Hosur plant.
What is the Apache RTX 300?
It’s an upcoming TVS bike based on a new platform.
Will Norton bikes be sold in India?
Yes, but brand awareness in India is still low.
