TVS is gearing up to supercharge its electric scooter lineup just in time for the festive season. With its iQube series gaining momentum, the brand is planning to drop new variants to expand its appeal across different budgets. Currently offering five variants, TVS is setting the stage for a wider market grab, and honestly, the timing couldn’t be better.
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Expansion
Right now, TVS sells five iQube variants in India, priced between Rs 1.04 lakh and Rs 1.60 lakh (ex-showroom). These cater to different user preferences, mostly varying by battery capacity and features. But with new models around the corner, TVS seems to be eyeing a broader price rangeโperhaps a more budget-friendly entry-level option or a tech-packed premium edition.
This move isnโt just about numbersโitโs about positioning. EV buyers today want more than just range; theyโre looking for smart features, fresh designs, and reliable performance. By expanding its portfolio, TVS can tap into diverse segments, from young college-goers to daily commuters and even tech-savvy professionals.
Concept
The buzz around the upcoming models is partly fueled by the TVS iQube ST 2025 Concept. It was unveiled recently and clearly got people talking. Drawing inspiration from the mesmerizing Northern Lights, this concept came dressed in a bright blue paint job with sharp white decals. Itโs not just eye candyโit signals whatโs coming next in the iQube family.
TVS didnโt spill all the beans at the Bharat Mobility Expo, but the hints were enough. Weโre likely to see upgrades in the motor, better battery configurations, and maybe even enhanced connectivity features. Thatโs a lot of potential packed into a sleek frame.
Styling
Design-wise, TVS is trying to break the mold. The upcoming variants are expected to carry forward the new styling DNA from the ST 2025 Concept. Itโs a big departure from the current minimalist design. Expect sharper lines, brighter colors, and a more futuristic feel. Thatโs going to appeal to younger buyers who value aesthetics just as much as specs.
Hereโs what might change visually:
- Sportier front fascia
- Refreshed LED lighting
- New paint options
- Redesigned digital cluster
Features
While TVS hasnโt confirmed the feature list, we can make a few educated guesses. Features like ride modes, regenerative braking, navigation assist, and voice command support are already trickling into mid-range electric scooters. Thereโs no reason why TVS wouldnโt take the leap too.
Plus, with the SmartXonnect platform already in play, expect tighter integration with smartphones and more data-driven insights for riders.
Strategy
TVSโs EV strategy has been quietly smart. It didnโt rush into the market but focused on solidifying its base. And now, itโs accelerating at the right time. With consistent gains in EV market share, more variants will only fuel that growth. More models mean more choicesโand thatโs exactly what Indian buyers want right now.
Hereโs a quick look at the current iQube lineup:
Variant | Battery Pack | Ex-Showroom Price |
---|---|---|
iQube | 3.4 kWh | Rs 1.04 lakh |
iQube S | 3.4 kWh | Rs 1.20 lakh |
iQube ST | 5.1 kWh | Rs 1.60 lakh |
iQube Base | 2.2 kWh | Rs 99,000 (est.) |
iQube Premium | 5.1 kWh | Rs 1.50 lakh |
This expansion could fill the gap between these price points or even introduce a more entry-level scooter to challenge low-cost competitors.
With the festive season being the peak time for vehicle purchases in India, launching new iQube variants now could be a masterstroke. Whether youโre looking for performance, range, or just good looks, TVS seems to be cooking up something for everyone.
FAQs
When are the new iQube models launching?
Just before the 2025 festive season begins.
What is the starting price of iQube?
The base iQube starts at Rs 1.04 lakh ex-showroom.
What inspired the new iQube concept design?
The 2025 concept was inspired by Northern Lights.
Will there be new battery options?
Yes, new battery packs are expected in the lineup.
Is TVS gaining EV market share?
Yes, TVS is steadily increasing its EV share in India.